AAPEX 2013 Exhibitor Summit to Focus on Profits Beyond the Booth

Exhibitors who want a higher, measurable return on investment (ROI) from the Automotive Aftermarket Products Expo (AAPEX) should attend the upcoming AAPEX 2013 Exhibitor Summit, Tuesday, June 4 and Wednesday, June 5, at the Sands Expo Center in Las Vegas, Nev.

According to a recent AAPEX survey, exhibitors who participated in the 2012 AAPEX Exhibitor Summit reported a 24 percent higher investment return than all other exhibitors.

Registration for the Summit is open on the AAPEX website, http://tiny.cc/13Summit, and there is no fee to register.

“This year’s Summit will be even better as exhibitors will learn ‘Stealing Genius,’ the most powerful method for generating their own profit-driven, high-quality-prospect-attracting exhibit success plan ever taught anywhere,” said Steve Miller, strategic marketing and innovation gunslinger who will lead the Summit.

Miller and the rest of the AAPEX marketing technicians will deliver this brand new, hands-on, immersion-learning experience. “It’s guaranteed to explode exhibitors’ AAPEX results and give them an idea-building technique they can use in practically every other aspect of growing their business,” added Miller.

In addition to the Stealing Genius program, the Summit will include one-on-one meetings between exhibitors and AAPEX vendor-partners to streamline and reduce costs associated with their booth, shipping, setup/tear down, housing and marketing. The staff of WT Glasgow, AAPEX Event Management, will be on hand for one-on-one meetings about sponsorships, registration, booth rules and regulations.

Exhibitors also will be offered tours of the Sands Expo Center, the Venetian, various hospitality venues and meeting rooms to help them effectively navigate the facilities during AAPEX.

For additional information about the AAPEX 2013 Exhibitor Summit, visit: http://tiny.cc/13SummitInfo.

AAPEX 2013 is set for Tuesday, Nov. 5 through Thursday, Nov. 7, at the Sands Expo Center in Las Vegas.

AAPEX represents the $395 billion global motor vehicle aftermarket and is jointly sponsored by the Automotive Aftermarket Industry Association (AAIA) and the Automotive Aftermarket Suppliers Association (AASA). For more information, please visit www.aapexshow.com or e-mail: info@aapexshow.com.

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For Immediate Release                                                                                                                             For more information contact: 

Rich White, AAIA

301-654-6664, ext. 1030

rich.white@aftermarket.org

Margaret Beck, AASA

919-406-8828

media@mema.org  

AAPEX 2013 Exhibitor Summit Helps Exhibitors Increase ROI at Event

AAPEX 2013 Exhibitor Summit Helps Exhibitors Increase ROI at Event

MOKENA, IL – April 9, 2013 – The Automotive Aftermarket Products Expo (AAPEX) will hold its 2013 Exhibitor Summit, Tuesday, June 4 and Wednesday, June 5, at the Sands Expo Center in Las Vegas, Nev. The annual Summit will feature educational sessions, facility tours and one-on-one meetings to help exhibitors prepare for the event and grow their business while at AAPEX.

Registration for the Summit is open on the AAPEX website, http://tiny.cc/13Summit, and there is no fee to register. The preliminary agenda includes an interactive

exercise – Stealing Genius – to help exhibitors identify creative ways to enhance their booth, messaging and approach to AAPEX.

Exhibitors will be offered tours of the Sands Expo Center and the Venetian to understand how to effectively navigate the facilities during AAPEX. Exhibitors also will be able to tour the various locations of hospitality venues and meeting rooms.

The one-on-one meetings will give exhibitors the opportunity to meet with AAPEX vendor-partners to streamline and reduce costs associated with their booth, shipping, setup/tear down, housing and marketing. The staff of WT Glasgow, AAPEX Event Management, will be on hand for one-on-one meetings about sponsorships, registration, booth rules and regulations.

According to results of a recent AAPEX survey, exhibitors who attended the 2012 Summit and/or viewed preshow webinars reported a significantly higher return on investment (ROI) and value perception of AAPEX. Results also indicate that Summit and webinar attendees were more aggressive with pre-show promotion, and due to their understanding of how to take advantage of the opportunities AAPEX provides, were highly successful at the 2012 event.

For additional information about the AAPEX 2013 Exhibitor Summit, visit: http://tiny.cc/13SummitInfo.

AAPEX 2013 is set for Tuesday, Nov. 5 through Thursday, Nov. 7, at the Sands Expo Center in Las Vegas.

AAPEX represents the $395 billion global motor vehicle aftermarket and is jointly sponsored by the Automotive Aftermarket Industry Association (AAIA) and the Automotive Aftermarket Suppliers Association (AASA). For more information, please visit www.aapexshow.com or e-mail: info@aapexshow.com.