Oct. 22, 2014 – As of Oct. 11, the number of independent repair garage owners and managers registered for the 2014 Automotive Aftermarket Industry Week (AAIW) – made up of the Automotive Aftermarket Products Expo (AAPEX) and the SEMA Show – was up nearly 9 percent compared to 2013, underscoring the value it provides to thousands of service professionals. AAPEX is slated for Tuesday, Nov. 4 through Thursday, Nov. 6, at the Sands Expo Center, Las Vegas, Nev., with AAPEXedu sessions starting on Monday, Nov. 3.
AAPEX also reports that many AAPEXedu sessions for service professionals are near capacity. Based on registrations thus far, the sessions noticeably hitting the mark with service professionals include: “The Secrets of Social Media Marketing Success,” “How to Build an Online Marketing Machine,” “Brand Building for Your Future,” “Ready, Blame, Fire! Myths and Misses in Marketing,” “Motivating the Millennials” and “The 2015 Aftermarket Outlook.”