AAPEX Learning Forum To Offer Sessions on Marketing, Sales and Branding

The Automotive Aftermarket Products Expo (AAPEX) 2013 Learning Forum will offer several sessions on successful sales and marketing approaches that are evolutionary and revolutionary to help buyers grow their business. AAPEX is set for Tuesday, Nov. 5 through Thursday, Nov. 7, at the Sands Expo Center, Las Vegas, Nev.

AAPEX Learning Forum sessions with a focus on evolutionary techniques will cover turning phone shoppers into buyers, how to build brand strength, tactical team planning and selling to increase a team’s selling success. Revolutionary techniques will focus on marketing and selling to millennial consumers, the latest in sales and marketing technology, mobile marketing and taking advantage of the import parts explosion.

The following marketing, sales and branding sessions will be presented by professional speakers and industry experts:

• Brand Supremacy: Building Brand Strength in the Automotive Aftermarket
• Marketing and Selling to Millennial Consumers
• Import Parts Explosion: Are You Taking Your Share?
• SWAT Team Selling: Leading Your Team to a Competitive Advantage
• Implementing Account Planning to Increase Your Team's Selling Success
• Sales and Marketing Trends: The Latest Technology That Will Increase Your Cash Flow
• The Three Quickest Ways to Grow Your Bottom Line with Mobile Marketing
• Handling the Phone Shopper: Turning Phone Shoppers Into Customers

This year’s Learning Forum will feature nearly 40 free sessions, the highest number ever offered at AAPEX. Sessions will begin on Monday, Nov. 4 – the day before the official start of AAPEX – and continue through Nov. 7. Attendees are encouraged to make their travel plans accordingly.

All sessions are accredited by the University of the Aftermarket toward the Automotive Aftermarket Professional (AAP) and Master Automotive Aftermarket Professional (MAAP) professional designations. Sessions will be held at the Venetian Hotel, on the Venetian/Palazzo Congress Center Level 1, Marco Polo Rooms 701-707. Since the sessions are free-of-charge, seating is first come, first served.

For a list of topics, speakers, session descriptions and a schedule, visit the AAPEX Learning Forum, www.aapexshow.com/education.

AAPEX represents the $477 billion global motor vehicle aftermarket and is jointly sponsored by the Automotive Aftermarket Industry Association (AAIA) and the Automotive Aftermarket Suppliers Association (AASA). For more information, please visit www.aapexshow.com or e-mail: info@aapexshow.com.

AAPEX Learning Forum Sessions to Focus on Product Distribution

AAPEX Learning Forum Sessions to Focus on Product Distribution

MOKENA, Ill. – Sept. 11, 2013 – The Automotive Aftermarket Products Expo (AAPEX) 2013 Learning Forum will address efficient product distribution throughout the supply chain, including inventory management techniques, reducing warranty return rates and the use of data to ensure the product gets to the right customer at the right time. AAPEX is set for Tuesday, Nov. 5 through Thursday, Nov. 7, at the Sands Expo Center, Las Vegas, Nev.

Learning Forum sessions begin on Monday, Nov. 4 and run through Nov. 7. The following seven sessions will focus specifically on efficient product distribution and how it ensures the continued growth of the aftermarket industry:

• Repairing Warranty Return Rates
• Managing Parts Proliferation:  Inventory Trends, Issues and Opportunities for    the Supply Chain
• Creating the 21st Century Distribution Center
• The Growth of E-tailing:  What Does This Mean for the Aftermarket?
• Collaborative Category Management
• The Impact of 3-D Printing on Manufacturing and Preparing Your IT and            Business Infrastructure
• Analytics Taking Center Stage

This year’s Learning Forum will feature nearly 40 free sessions, the highest number ever offered at AAPEX. With sessions beginning on Nov. 4 – the day before the official start of AAPEX – attendees are encouraged to make their travel plans accordingly.

All sessions are accredited by the University of the Aftermarket toward the Automotive Aftermarket Professional (AAP) and Master Automotive Aftermarket Professional (MAAP) professional designations. Sessions will be held at the Venetian Hotel, on the Venetian/Palazzo Congress Center Level 1, Marco Polo Rooms 701-707. Since the sessions are free-of-charge, seating is first come, first served.

For a list of topics, speakers, session descriptions and a schedule, visit the AAPEX Learning Forum, www.aapexshow.com/education.

AAPEX represents the $477 billion global motor vehicle aftermarket and is jointly sponsored by the Automotive Aftermarket Industry Association (AAIA) and the Automotive Aftermarket Suppliers Association (AASA). For more information, please visit www.aapexshow.com or e-mail: info@aapexshow.com.

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Continental To Sponsor AAPEX Media Center

The Media Center at this year’s Automotive Aftermarket Products Expo (AAPEX) is being sponsored by long-time exhibitor Continental Commercial Vehicles & Aftermarket Business Unit, part of Continental’s Interior Division. AAPEX is set for Tuesday, Nov. 5 through Thursday, Nov. 7, at the Sands Expo Center, Las Vegas, Nev.

The Media Center annually welcomes hundreds of reporters and editors from around the world who cover breaking news, announcements, exhibiting companies and special events at AAPEX. The Media Center will be located in the Sands Expo Center, Room 303.

"Continental Commercial Vehicles & Aftermarket Business Unit has been a proud AAPEX exhibitor for 17 years. We are always looking for ways to grow our presence and add to our guests’ experience each year. The media center is just one way we can demonstrate our support of this great industry event and the organizations that make it happen," said AnnaMaria Blose, director, Marketing Communications – NAFTA, Continental Commercial Vehicles & Aftermarket Business Unit.

Continental will be located in Booth 2626, upper level of the Sands Expo Center.

About Continental

Within the Continental Interior Division, the Commercial Vehicles & Aftermarket Business Unit accommodates the specific requirements of the commercial vehicle, special vehicle and aftermarket sector. A global network of sales and service companies ensures proximity to local customers. Covering the product brands Continental, VDO, ATE and Barum, the Business Unit offers electronic products, systems and services for commercial and special vehicles, a broad selection of products for specialized workshops and spare parts for the Independent Aftermarket and the Original Equipment Services after end of series production of the vehicle manufacturer.

About AAPEX

AAPEX represents the $477 billion global motor vehicle aftermarket and is jointly sponsored by the Automotive Aftermarket Industry Association (AAIA) and the Automotive Aftermarket Suppliers Association (AASA). For more information, please visit www.aapexshow.com or email info@aapexshow.com.

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AAPEX Invites Buyers to Tool & Equipment Lounge

Buyers at the Automotive Aftermarket Products Expo (AAPEX) are invited to stop by the Tool & Equipment Lounge during this year’s event to relax, enjoy some refreshments and catch up on the latest tool and equipment news. AAPEX is set for Tuesday, Nov. 5 through Thursday, Nov. 7, at the Sands Expo Center, Las Vegas, Nev.

Professional Tool & Equipment News (PTEN) and its official website, VehicleServicePros.com, are sponsors of the Tool & Equipment Lounge. The lounge will be located in Booth 1061 in the center of the Tool & Equipment section, which this year will have the latest products from approximately 150 companies.

The Tool & Equipment Lounge also will host the annual PTEN Innovation Awards presentation – an AAPEX highlight – at 11 a.m. on Nov. 5.  

In addition, VehicleServicePros.com will host the latest show coverage of AAPEX on VehicleServicePros.com/aapex. Live coverage will include interviews with key industry suppliers and executives. PTEN editors, along with the magazine’s Wrenchin’ Roger on-screen technician personality, also will report on product introductions on the show floor. Prior to the event, the website is providing videos, news alerts and new products slated for introduction at AAPEX.

AAPEX represents the $477 billion global motor vehicle aftermarket and is jointly sponsored by the Automotive Aftermarket Industry Association (AAIA) and the Automotive Aftermarket Suppliers Association (AASA). For more information, please visit www.aapexshow.com or email info@aapexshow.com.