AAPEX
Learning Forum Sessions To Cover Sales, Marketing and Branding
ORLAND PARK, IL – Sept. 19, 2012 – Five sessions in the Automotive Aftermarket Products Expo (AAPEX) Learning
Forum will focus on what companies should know
about sales, marketing and branding to be successful in today’s marketplace.
The Learning Forum will offer more than 30 sessions, all at no cost, starting
Monday, Oct. 29 – the day before the
official start of AAPEX – and running
throughout AAPEX, Tuesday, Oct. 30 through Thursday, Nov. 1, at the Sands Expo
Center in Las Vegas, Nev.
Sales,
marketing and branding sessions include “Sprechen
Sie Brand?” with speaker Shawn Parr, Bulldog Drummond, which will cover how
branding can make companies successful by providing strategic clarity. Jackie
DeLise, Vermillion Consulting, will lead a session on “The Partnership Path to Brand Differentiation and Success” with a
focus on how partnerships within the supply chain can work together to create,
refresh and maintain a brand’s relevance over time. “Intellectual Property: What You Don’t Know Can Hurt You,” with
speakers Sarah Bruno of Arent Fox and Kenya Merritt of the FBI, will outline
how companies can protect their intellectual property and brand. These three
sessions will be offered on Monday, Oct. 29.
For
companies embracing the newest in marketing technology, two sessions will be
presented by Greg Sterling, Sterling Market Intelligence: “The Role of Mobile in Business-to-Business Marketing and Customer
Relationship Management,” and “The
Role of Mobile in Business-to-Consumer Marketing.” These two sessions will
be offered on Tuesday, Oct. 30 and Wednesday, Oct. 31, respectively.
Learning
Forum sessions will be held at the Venetian Hotel, on the Venetian/Palazzo
Congress Center Level 1, Marco Polo Rooms 701-706. All sessions are accredited
by the University of the Aftermarket toward the Automotive Aftermarket
Professional (AAP) and Master Automotive Aftermarket Professional (MAAP)
designations.
With the
Learning Forum starting before the official opening of AAPEX, attendees are
reminded to adjust their travel plans and schedules accordingly. To register
for AAPEX, visit the event’s website, www.aapexshow.com.
For a complete list of sessions, visit the Learning Forum on the AAPEX Web
site.
AAPEX represents the $395 billion global motor vehicle aftermarket
and is jointly sponsored by the Automotive Aftermarket Suppliers Association
(AASA) and the Automotive Aftermarket Industry Association (AAIA). For more
information, please visit www.aapexshow.com or e-mail: info@aapexshow.com.
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For more information contact:
Rich White, AAIA
301-654-6664, ext. 1030
Margaret Beck, AASA
919-406-8828
