AAPEX 2013 Exhibitor Summit Helps
Exhibitors Increase ROI at Event
MOKENA, IL – April
9, 2013 – The Automotive Aftermarket Products Expo (AAPEX) will hold its 2013
Exhibitor Summit, Tuesday, June 4 and Wednesday, June 5, at the Sands Expo
Center in Las Vegas, Nev. The annual Summit will feature educational sessions,
facility tours and one-on-one meetings to help exhibitors prepare for the event
and grow their business while at AAPEX.
Registration for the Summit
is open on the AAPEX website, http://tiny.cc/13Summit, and there
is no fee to register. The preliminary agenda includes an interactive
exercise – Stealing
Genius – to help exhibitors identify creative ways to
enhance their booth, messaging and approach to AAPEX.
Exhibitors will be offered tours of the Sands
Expo Center and the Venetian to understand how to effectively navigate the
facilities during AAPEX. Exhibitors also will be able to tour the various
locations of hospitality venues and meeting rooms.
The one-on-one meetings will give exhibitors the
opportunity to meet with AAPEX vendor-partners to streamline and reduce costs
associated with their booth, shipping, setup/tear down, housing and marketing. The
staff of WT Glasgow, AAPEX Event Management, will be on hand for one-on-one
meetings about sponsorships, registration, booth rules and regulations.
According to results of a
recent AAPEX survey, exhibitors who attended the 2012 Summit and/or viewed
preshow webinars reported a significantly higher return on investment (ROI) and
value perception of AAPEX. Results also indicate that Summit and webinar
attendees were more aggressive with pre-show promotion, and due to their
understanding of how to take advantage of the opportunities AAPEX provides,
were highly successful at the 2012 event.
For additional information
about the AAPEX 2013 Exhibitor Summit, visit: http://tiny.cc/13SummitInfo.
AAPEX 2013 is set for Tuesday, Nov. 5 through Thursday, Nov. 7, at the
Sands Expo Center in Las Vegas.
AAPEX represents the $395 billion global motor vehicle aftermarket and is
jointly sponsored by the Automotive Aftermarket Industry Association (AAIA) and
the Automotive Aftermarket Suppliers Association (AASA). For more information,
please visit www.aapexshow.com or e-mail: info@aapexshow.com.
