The Automotive Aftermarket Products Expo (AAPEX) 2013 Learning Forum will offer
several sessions on successful sales and marketing approaches that are
evolutionary and revolutionary to help buyers grow their business. AAPEX is set
for Tuesday, Nov. 5 through Thursday, Nov. 7, at the Sands Expo Center, Las
Vegas, Nev.
AAPEX
Learning Forum sessions with a focus on evolutionary techniques will cover
turning phone shoppers into buyers, how to build brand strength, tactical team
planning and selling to increase a team’s selling success. Revolutionary
techniques will focus on marketing and selling to millennial consumers, the
latest in sales and marketing technology, mobile marketing and taking advantage
of the import parts explosion.
The
following marketing, sales and branding sessions will be presented by
professional speakers and industry experts:
- Brand Supremacy: Building Brand Strength in the Automotive Aftermarket
- Marketing and Selling to Millennial Consumers
- Import Parts Explosion: Are You Taking Your Share?
- SWAT Team Selling: Leading Your Team to a Competitive Advantage
- Implementing Account Planning to Increase Your Team's Selling Success
- Sales and Marketing Trends: The Latest Technology That Will Increase Your Cash Flow
- The Three Quickest Ways to Grow Your Bottom Line with Mobile Marketing
- Handling the Phone Shopper: Turning Phone Shoppers Into Customers
This
year’s Learning Forum will feature nearly 40 free sessions, the highest number
ever offered at AAPEX. Sessions will begin on Monday, Nov. 4 – the day before the official start of AAPEX – and continue through
Nov. 7. Attendees are encouraged to make their travel plans accordingly.
All sessions are
accredited by the University of the Aftermarket toward the Automotive Aftermarket
Professional (AAP) and Master Automotive Aftermarket Professional (MAAP) professional
designations. Sessions will be held at the Venetian
Hotel, on the Venetian/Palazzo Congress Center Level 1, Marco Polo Rooms
701-707. Since the sessions are free-of-charge, seating is first come, first
served.
For a list of topics, speakers, session
descriptions and a schedule, visit the AAPEX
Learning Forum, www.aapexshow.com/education.
AAPEX represents the $477 billion
global motor vehicle aftermarket and is jointly sponsored by the Automotive
Aftermarket Industry Association (AAIA) and the Automotive Aftermarket
Suppliers Association (AASA). For more information, please visit www.aapexshow.com or e-mail: info@aapexshow.com.
