Wednesday, October 2, 2013

New Widget Lets Buyers Access AAPEX Information From Exhibitor Websites



A new eBooth Promotion Widget lets buyers use an exhibitor’s website to quickly and easily access information about the Automotive Aftermarket Products Expo (AAPEX), as well as view the exhibitor’s eBooth profile and add the exhibitor to their event expo plan. AAPEX is set for Tuesday, Nov. 5 – Thursday, Nov. 7, at the Sands Expo Center, Las Vegas, Nev.

Buyers also can view their personalized event expo plan and even register for AAPEX with a single click from an exhibitor’s website. In turn, exhibitors can use the widget to engage their prospects, build a pre-event lead list and promote their participation in AAPEX. The widget is bundled with a powerful dashboard that helps exhibitors monitor and evaluate their ROI from the widget.

There is no cost for using the eBooth Promotion Widget. To install the widget, exhibitors should log in to the AAPEX website, navigate to the eBooth Promotion Widget screen, select the widget code, copy it and embed it in their website. The widget should be placed in a prominent location on the exhibitor’s website, especially on the pages popular with buyers, and preferably above the fold so visitors can view the widget without scrolling down.

AAPEX represents the $477 billion global motor vehicle aftermarket and is jointly sponsored by the Automotive Aftermarket Industry Association (AAIA) and the Automotive Aftermarket Suppliers Association (AASA). For more information, please visit www.aapexshow.com or e-mail: info@aapexshow.com.