AAPEXedu Debuts New Service Professionals Program

AAPEXedu Debuts New Service Professionals Program at 2014 Event Customized Program Enhances Value for AAPEX’s Growing Audience of Shop Owners and Repair Professionals

MOKENA, Ill. April 30, 2014
In response to the increase in the number of service and repair professionals and independent shop and store owners participating in the annual Automotive Aftermarket Products Expo (AAPEX), the co-owner associations today announced the new Service Professionals Program for the 2014 event, slated for Monday Nov. 3  through Thursday, Nov. 6, at the Sands Expo Center.

“Service professionals attend AAPEX each year for the opportunity to see the newest products and latest technology, gain valuable industry knowledge and management tips, and network with industry leaders,” said Bill Long, president and chief operating officer of the Automotive Aftermarket Suppliers Association (AASA), the light vehicle aftermarket division of the Motor & Equipment Manufacturers Association (MEMA). “We’ve joined with our partner association, the Auto Care Association, to provide additional value to this important AAPEX constituency.”

“AAPEX has evolved far beyond a traditional trade show to a premier industry event, known for its quality educational opportunities for repair and store owners and managers, jobbers, WD’s and professional technicians,” said Kathleen Schmatz, Auto Care Association president and CEO.
“As auto care industry professionals find the demands on their time to attend trade shows, conferences and events on the rise, the AAPEX business model is gaining traction for busy businesspeople at all levels,” said Schmatz. “Recent focus groups of service and repair professionals resulted in requests for more education and training, which we are delivering.”

Attendee evaluations consistently rank the ROI of AAPEX for being the one annual venue where all the education, training and networking and all the products and people from around the world convene at one place at one time during the year, according to the Auto Care Association and the Automotive Aftermarket Suppliers Association.

AAPEXedu 2014 will feature a customized program specifically designed for service professionals. The 2014 AAPEX Service Professional Program will include:

• Expanded AAPEXedu education track sessions including:
• Branding, mobile apps, and relationship and digital marketing
• Management training to increase repair shop profits
• Best practices for mobile diagnostics in the shop and diagnostics for connected cars
• Facilitated roundtable discussions:
• Dialogues on common challenges and best practices
• Networking and peer problem solving

In addition, in-booth technical demonstrations on the AAPEX tradeshow floor will focus on new products, diagnostics and new vehicle technologies. Shop owners and managers also will have the opportunity to attend unique events hosted by leading aftermarket companies and network with the industry’s leaders during AAPEX. 

AAPEX will partner again in 2014 with the AVI Training Conference, set for Monday and Tuesday, Nov. 3 - 4, during the event. The 2014 AVI Conference will feature more than 20 high-end technical classes and management classes, all designed to give attendees a competitive edge. For more information, or a full list of classes and instructors, visit the AVI Conference website at www.aviconference.com or contact AVI directly at 800-718-7246.

AAPEX 2014 is expected to feature more than 2,400 exhibitors, 5,000 booths and 39,000 targeted buyers. More than 130,000 automotive aftermarket professionals from nearly 125 countries are projected to be in Las Vegas during AAPEX. To register for AAPEX, visit: www.aapexshow.com/register.

AAPEX represents the $477 billion global aftermarket auto parts industry, and is jointly sponsored by the Auto Care Association and the Automotive Aftermarket Suppliers Association (AASA). For more information, please visit www.aapexshow.com or e-mail: info@aapexshow.com.

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AAPEX Attendee Webinar to Show How to Use Content Marketing

MOKENA, Ill. – April 24, 2014 – A free AAPEXedu attendee webinar, “Content Marketing: Your Newest Secret Weapon?,” is slated for Wednesday, May 7, at 4 p.m., EST. The webinar will focus on using content marketing to establish credibility via expert status, as a sales tools, and to maximize search engine optimization (SEO). The 2014 Automotive Aftermarket Products Expo (AAPEX) is set for Tuesday, Nov. 4 through Thursday, Nov. 6, at the Sands Expo Center in Las Vegas, Nev.

According to the Content Marketing Institute, content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action. That's a formal way of saying that by sharing good content (with no strings attached), prospects and clients will be educated enough to be influenced – most commonly, to make a buying decision.

The webinar is part of the new, monthly AAPEXedu Webinar Series to help ensure attendees grow their business and get the most out of their participation in the 2014 AAPEX. Additional attendee webinars will cover “Branding” (June), “Direct Response Marketing” (July), “Referral Marketing” (August), “Copywriting” (September) and “How to Get the Most Out of AAPEX” (October).

Steve Miller, strategic marketing expert, is leading the new AAPEX attendee webinars.

To register for “Content Marketing: Your Newest Secret Weapon?” or to watch a previous webinar in the AAPEXedu Video Learning Library, visit: www.aapexshow.com/attendee/webinar.

The 2014 AAPEX is expected to feature more than 2,400 exhibitors, 5,000 booths and 39,000 targeted buyers. More than 130,000 automotive aftermarket professionals from nearly 125 countries are projected to be in Las Vegas during AAPEX.

AAPEX represents the $477 billion global aftermarket auto parts industry, and is jointly sponsored by the Auto Care Association and the Automotive Aftermarket Suppliers Association (AASA). For more information, please visit www.aapexshow.com or e-mail: info@aapexshow.com.

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AAPEX Exhibitor Webinar to Tackle Content Marketing

MOKENA, Ill. – April 22, 2014 – The AAPEXedu Webinar Series will present, “Content Marketing: Your Newest Secret Weapon?,” a free exhibitor webinar on Tuesday, May 6, at 4 p.m., EST. The webinar will focus on using content marketing to establish credibility via expert status, as a sales tool, and to maximize search engine optimization (SEO). The 2014 Automotive Aftermarket Products Expo (AAPEX) is slated for Tuesday, Nov. 4 through Thursday, Nov. 6, at the Sands Expo Center in Las Vegas, Nev.

According to the Content Marketing Institute, content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action. That's a formal way of saying that by sharing good content (with no strings attached), prospects and clients will be educated enough to be influenced – most commonly, to make a buying decision.

The webinar is part of the new, monthly AAPEXedu Webinar Series to help ensure exhibitors grow their business and get the most out of their participation in the 2014 AAPEX. Additional exhibitor webinars will cover “Branding” (June), “Direct Response Marketing” (July), “Referral Marketing” (August), “Copywriting” (September) and “Boothmanship for AAPEX” (October).

Steve Miller, strategic marketing expert, is leading the new exhibitor webinars for AAPEX.

To register for “Content Marketing: Your Newest Secret Weapon?” or to watch a previous webinar in the AAPEXedu Video Learning Library, visit: www.aapexshow.com/exhibitor/webinar.

The 2014 AAPEX is expected to feature more than 2,400 exhibitors, 5,000 booths and 39,000 targeted buyers. More than 130,000 automotive aftermarket professionals from nearly 125 countries are projected to be in Las Vegas during AAPEX.

AAPEX represents the $477 billion global aftermarket auto parts industry, and is jointly sponsored by the Automotive Aftermarket Industry Association (AAIA) and the Automotive Aftermarket Suppliers Association (AASA). For more information, please visit www.aapexshow.com or e-mail: info@aapexshow.com.

AAPEX 2014 Opens Housing Reservations

MOKENA, IL – April 15, 2014 – Attendees and exhibitors can now make their hotel accommodations for the 2014 Automotive Aftermarket Products Expo (AAPEX) using the AAPEX website, www.aapexshow.com/discountedhotels. AAPEX is set for Tuesday, Nov. 4 through Thursday, Nov. 6, at the Sands Expo Center, in Las Vegas, Nev.

Many Las Vegas hotels offer special room rates when reservations are made by the hotel’s Early Bird deadline. When making reservations, attendees and exhibitors are encouraged to use Travel Planners, the only official housing company associated with the 2014 AAPEX, to get the lowest rates at the best hotels in the best locations. Travel Planners offers unbeatable deals, Lowest Rate Assurance, no booking or service fees, exclusive hotel perks, and more. While other hotel resellers may contact attendees and exhibitors offering housing for AAPEX, they are not endorsed by or affiliated with AAPEX.

For housing questions, contact Travel Planners directly Monday through Friday from 9 a.m. - 7 p.m.,  EST, at 800-221-3531 (U.S.) or 212-532-1660, or by email: res@tphousing.com.

Attendees and exhibitors who plan to take AAPEXedu sessions are reminded to make their hotel accommodations accordingly as sessions will begin on Monday, Nov. 3 –
a day before the official start of AAPEX – and run through Nov. 6.

AAPEX 2014 is expected to feature more than 2,400 exhibitors, 5,000 booths and 39,000 targeted buyers. More than 130,000 automotive aftermarket professionals from nearly 125 countries are projected to be in Las Vegas during AAPEX.

AAPEX represents the $477 billion global aftermarket auto parts industry, and is jointly sponsored by the Automotive Aftermarket Industry Association (AAIA) and the Automotive Aftermarket Suppliers Association (AASA). For more information, please visit www.aapexshow.com or e-mail: info@aapexshow.com.