MOKENA, Ill. – April 22, 2014 – The AAPEXedu
Webinar Series will present, “Content
Marketing: Your Newest Secret Weapon?,” a free exhibitor webinar on Tuesday,
May 6, at 4 p.m., EST. The webinar will focus on using content marketing to
establish credibility via expert status, as a sales tool, and to maximize search
engine optimization (SEO). The 2014 Automotive Aftermarket Products Expo (AAPEX) is
slated for Tuesday,
Nov. 4 through Thursday, Nov. 6, at the Sands Expo Center in Las Vegas, Nev.
According to the
Content Marketing Institute, content marketing is the marketing and business
process for creating and distributing relevant and valuable content to attract,
acquire, and engage a clearly defined and understood target audience – with the
objective of driving profitable customer action. That's a formal way of saying that by sharing good content (with no strings attached),
prospects and clients will be educated enough to be influenced – most commonly,
to make a buying decision.
The webinar is part of the new, monthly AAPEXedu Webinar Series
to help ensure exhibitors grow their business and get the most out of their
participation in the 2014 AAPEX. Additional exhibitor webinars will cover
“Branding” (June), “Direct Response Marketing” (July), “Referral Marketing” (August), “Copywriting” (September) and “Boothmanship for AAPEX” (October).
Steve Miller, strategic marketing expert, is
leading the new exhibitor webinars for AAPEX.
To
register for “Content
Marketing: Your Newest Secret Weapon?” or to watch a previous webinar in
the AAPEXedu Video Learning Library,
visit: www.aapexshow.com/exhibitor/webinar.
The 2014 AAPEX is expected to feature more than 2,400
exhibitors, 5,000 booths and 39,000 targeted buyers. More than 130,000 automotive
aftermarket professionals from nearly 125 countries are projected to be in Las
Vegas during AAPEX.
AAPEX
represents the $477 billion global aftermarket auto parts industry, and is
jointly sponsored by the Automotive Aftermarket
Industry Association (AAIA) and the Automotive Aftermarket
Suppliers Association (AASA). For more information, please visit www.aapexshow.com or e-mail: info@aapexshow.com.
