MOKENA, Ill. – March 25, 2014 – The AAPEXedu
Webinar Series will present, “How to Use Video
to Grow Your Business,” a free exhibitor webinar on Tuesday, April 8, at 4
p.m., EST. The webinar will focus on videos, especially online videos, as one
of the most powerful methods for communicating and building relationships with
customers and prospects. The 2014 Automotive Aftermarket
Products Expo (AAPEX) is slated for Tuesday, Nov. 4 through Thursday, Nov. 6, at the
Sands Expo Center in Las Vegas, Nev.
By
participating in the webinar, exhibitors will learn how to use videos to
showcase their brand, products and people. The webinar will show the power of
video testimonials, how videos can be used to quickly differentiate a company
from its competition and ways to use videos to enhance the effectiveness of
social media.
The webinar is part of the new, monthly AAPEXedu Webinar Series
to help ensure exhibitors grow their business and get the most out of their
participation in the 2014 AAPEX. Additional exhibitor webinars will cover
“Content Marketing” (May), “Branding” (June), “Direct Response Marketing” (July), “Referral Marketing” (August), “Copywriting”
(September) and “Boothmanship for AAPEX” (October).
Steve Miller, strategic marketing expert, is leading
the new exhibitor webinars for AAPEX.
To
register for “How
to Use Video to Grow Your Business,” or watch a previous webinar in the
AAPEXedu Video Learning Library, visit: www.aapexshow.com/exhibitor/webinar.
The 2014 AAPEX is expected to feature more than 2,400
exhibitors and approximately 5,000 booths.
AAPEX
represents the $477 billion global aftermarket auto parts industry, and is
jointly sponsored by the Automotive Aftermarket
Industry Association (AAIA) and the Automotive Aftermarket
Suppliers Association (AASA). For more information, please visit www.aapexshow.com or e-mail: info@aapexshow.com.
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