MOKENA, Ill. – March 3, 2014 – The next exhibitor webinar in the AAPEXedu Webinar Series, “How to Use Social Media Without Breaking the Bank,” will reveal proven social media strategies for exhibitors to use to grow their business. The 2014 Automotive Aftermarket Products Expo (AAPEX) is slated for Tuesday, Nov. 4 through Thursday, Nov. 6, at the Sands Expo Center in Las Vegas, Nev.
The free exhibitor webinar will be held Tuesday, March 11 at 4
p.m., EST, and will discuss the fact that billions of people interact on
Facebook, Twitter, Linkedin, YouTube, Instagram and hundreds of other social
media tools every day, but businesses still struggle to find the sales and
marketing connection, especially in the business-to-business (B2B) world. It
will provide social media tips for small and large companies and help answer some
common questions, such as should a company have a full-time person or hire an
outside service provider?
The webinar is part of the new, monthly AAPEXedu Webinar Series
to help ensure exhibitors grow their business and get the most out of their
participation in the 2014 AAPEX. Additional exhibitor webinars will
cover “How to Use Video” (April), “Content Marketing” (May), “Branding” (June), “Direct Response Marketing” (July), “Referral Marketing” (August), “Copywriting”
(September) and “Boothmanship for AAPEX” (October).
Steve Miller, strategic marketing expert, is leading
the new exhibitor webinars for AAPEX. All
webinars in the AAPEXedu series will be available for replay in the AAPEXedu
Video Learning Library on the AAPEX website.
To
register for “How
to Use Social Media Without Breaking the Bank,” visit: http://webinarjam.net/webinar/go/469/05ff9d580d.
The 2014 AAPEX is
expected to
feature more than 2,400 exhibitors and approximately 5,000 booths.
AAPEX
represents the $477 billion global aftermarket auto parts industry, and is
jointly sponsored by the Automotive Aftermarket Industry Association (AAIA) and
the Automotive Aftermarket Suppliers Association (AASA) and. For more
information, please visit www.aapexshow.com or e-mail: info@aapexshow.com.
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